While preparing for the exhibition

Participating to a sectoral fair means revealing your brand to thousands of people. While reaching such huge masses, your brand also has to be completely ready for this experience.

During the Fair

Once you successfully complete the preparation process, you will have several long days left to turn into new opportunities. With a systematic approach, you can turn your visitors into fruitful business partners.

After the Fair

Once your stand is visited by hundreds of people and your company is recognized by a huge mass, now it is time to exploit this experience. In order to convert all your contacts to new sales, you can get closer to your target by making use of this fruitful period.
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While preparing for the exhibition

Participating to a sectoral fair means revealing your brand to thousands of people. While reaching such huge masses, your brand also has to be completely ready for this experience. With a professional preparation for the fair, you can take serious steps forward and make best use of the organization you have attended.

Plan your future
By determining accurate and clear targets for the future, you can help the fair bring efficient results for your brand and your company. You can plan your participation in perfect line with your targets and share it with everyone that will work with you during the exhibition, which will help you strengthen your company's prudential investment.

Reflect your identity to your stand
The stands that stand out amongst others, attract attention and reflect the brand's identity best are always those that were designed by professionals. To have a stand that will perfectly represent your brand and bring you success, make sure to contact with specialists. Please note that early booking will always let you make a selection from a wider range of stand areas.

Make up your budget
Plan your stand by determining your target and budget. You can either rent customized areas for your brand or chose from standard design areas. With our stand designers ready to create customized stands for you, you can reach the best solutions to reflect your products and services.

Read exhibitor manuals
Make sure to read the manuals that will guide you before and during the fair. The manuals contain in-depth information on rules and regulations, as well as detailed data on important dates and the things you should and should not do.

Announce your participation
Since the fair visitors predetermine the stands they will stop by during their visits, recognition of your presence at the fair is extremely important. With fair publicity campaigns, while telling all your available contacts that you will participate to the exhibition, you can also offer a strong preview of your image to your future contacts.

Grab attention
The decoration of your stand reflects the identity of your brand and your product or service.
Collapsible stands, posters and graphics, flags, reception desk, advertisement brochures, samples, TV screens, BARCO visions and product applications are only a few marketing and advertising elements that will help you introduce your company.

Team up
You must choose the people that will guide and inform your stand's visitors amongst the persons that will perfectly represent your brand. You can train your representatives in advance, and teach them the nuances of approaching to visitors as well as all other details. Working with people that are knowledgeable and trained in sales techniques and those experienced in exhibitions will offer you many advantages.

Adopt a system
In order to record visitor data and facilitate feedbacks, you may prepare special forms. Additionally, you can apply creative solutions to your business cards, forms and promotion products, which you will hand out to your visitors.

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During the Fair

Once you successfully complete the preparation process, you will have several long days left to turn into new opportunities. With a systematic approach, you can turn your visitors into fruitful business partners.

Encourage your stand team.
By informing your team on your stand and fair targets, you can ensure them to adopt your objectives. Remember that your stand team reflects you and your company with their attires to their attitudes and their behaviors towards the visitors. Motivate your team to help them attract visitors to your stand. Remind them to offer equal time and standards to all the stand visitors to ensure that no potential partner is missed. Integrate your team around the idea that customer satisfaction is the main target.

Make appropriate and efficient use of media.
Invite to your stand the columnists of publications related to your sector. Never forget that the exhibition activities including your launches are all newsworthy. Taking your place in sectoral channels will add value to your company. Share the materials containing information on your firm with representatives from press organizations.

Set priorities.
Fair are always quite intensive, crowded and energetic environments. In this intensive tempo, develop your own standards to organize your contacts. In order to arrange your calls right after the exhibition, you may code your potential partners, with whom you met during the fair, based on their priorities.

For example:

  • Large company order confirmation
  • Mid sized company, ready to meet
  • Ready for long term business
  • Others

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After the Fair

Once your stand is visited by hundreds of people and your company is recognized by a huge mass, now it is time to exploit this experience. In order to convert all your contacts to new sales, you can get closer to your target by making use of this fruitful period.

Meet with the fair team
Your exhibition team, who got into face-to-face contact with the visitors, is a great criterion to assess the efficiency of the fair. Inquire your team for all the data flow realized during the exhibition. You can orientate your sales efforts based on these data.

Explore the outcomes
The best way to evaluate the efficiency of a fair to is to scrutinize its results. With this method, which will help you determine the fair that fits with your needs, you can plan your new lunge that will take your company one step further, by looking back at your previous experiences.

Communicate with your contacts
In order to convert the new contacts you met during the fair, keep your commercial relations warm and maintain them after the exhibition. Do your best to keep the information on your company up-to-date. By communicating the information on your fair participations, you can also remind the other fairs you will participate.

Book in
Book early to the next fair and carry your success to the following year. Leverage the discount prices and privileges brought by early reservation.

Save data
Save and compare your targeted data with the fair's outcomes. Create a report to guide you in the future exhibitions.

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